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Executive Team
Minnie King of Jin Communications, expertised in PR Strategy and Event Management

Minnie King, Founding Partner and Director

Born in Hong Kong, Minnie was educated in Australia and obtained an Administration (Tourism) degree from James Cook University of North Queensland, Australia’s leading educational institute which was ranked first in the world for its expertise in tourism research.


Since graduation, Minnie has worked at the Hong Kong Tourism Board and Shangri-La Hotels and Resorts. Prior to founding Jin Communications, Minnie was Director of Grebstad Hicks Communications. In this role, she was responsible for the growth of the group through expanding business to China and provided strategic public relations campaign development advice and services to clients around the world. 

These clients include Baccarat, VINEXPO Asia-Pacific, Moet Hennessy Spirit Brands, One&Only Resorts, Orient-Express, COMO Hotels and Resorts, Jumeirah International, Banyan Tree Macau, The Peak Tower, Garuda Indonesia, VIEW62 by Paco Roncero, restaurants owned and managed by celebrity chef Harlan Goldstein and many more.

Echo To of Jin Communications, expertised in creativity & design

Joyce Li, Managing Partner and Director


Joyce Li has over 15 years of PR and event management experience and is a specialist in the luxury lifestyle sector; with particular expertise in high-profile restaurant, hotel and product launches & pre-opening campaigns.

Results-driven by nature, Joyce has a proven track-record of client retention.  She enjoys exceptional relationships with the electronic and print media from both news & business and lifestyle sector, combined with in-depth understanding of her clients’ nature and the ins and outs of the luxury lifestyle industry.

Formerly Account Director of Grebstad Hicks Communications, a regional lifestyle PR agency,  Joyce also has extensive experience in the broadcasting media industry.  She previously worked in Commercial Radio Hong Kong and Asia Television Ltd.

Joyce joined Jin Communications in January 2013 as a partner of the Company, bringing with her a wealth of experience and contacts to a select portfolio of like-minded lifestyle brands.

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