Sichuan Rouge Now Open in Midtown, Causeway Bay: A Celebration of Regional Flavours Redefining Sichuan Cuisine Beyond Numbing Spice

(15 July 2025, Hong Kong) Sichuan Rouge, a vibrant new culinary destination, has just opened at Soundwill Plaza II, Midtown, Causeway Bay, paying homage to the region's mesmerising  flavors. Helmed by acclaimed Sichuan chef Hu Taiqing and local culinary veteran Kenny Chan Kai Tak, it redefines fine Sichuan cuisine by making it accessible and affordable. With authentic ingredients meticulously sourced from Sichuan province and Chongqing, the culinary team challenges the common misconception that Sichuan cuisine is merely about its notorious ‘mala’. Diners can savour a rich tapestry of flavours that highlight the depth and complexity of this beloved culinary tradition.

Seating 76 diners over more than 2,000 sq. ft, Sichuan Rouge’s interior is inspired by the glamorous nightlife of 1930s Shek Tong Tsui. Antique Chinese hardwood cabinets, dark wood-grained tables, a wooden archway, beams adorned with lanterns and ornate window frames evoke rich sentimentality. Old-fashioned neon signs with Chinese quotes and soft orange-red lighting enhance the colour palette of deep reds, which extends from hand-painted floral wall panels to crimson velvet seating and reflects the vibrant essence of Sichuan cuisine.

The kitchen is led by two of China’s most talented creators of Sichuan gastronomy. Lauded as a Culinary Master of China, Chef Hu is an iconic figure in Sichuan province and Chongqing, known for his contemporary flair and crowd-pleasing hotpot brands. In a glittering career spanning more than 30 years, he has won numerous honours, including the ‘Gold Award’ in the 7^th China Hotel Industry Professional Skill Competition – Sichuan District, and the ‘King of Chef’ award in the debut edition of a competition for famed chefs and restaurants. Chef Hu regularly serves as a guest lecturer and competition judge and appears on television food shows in mainland China, further consolidating his elevated status in the industry.

Known locally as a walking dictionary of contemporary Sichuan cuisine, Chef Chan hails from a family of culinary artists who once operated a Sichuan bean-paste factory in Hong Kong. In his nearly 60 years as a chef, he has consulted for Michelin-starred Sichuan restuarants and helmed the kitchens of numerous top-rated establishments, including the Michelin-recommended Yunyan, Lumiere, Sichuan Lab, Sze Chuen Lau in Wanchai, and the World Trade Center Club. Highlights of his distinguished career include cooking for global political and business leaders and hosting banquets for visiting British royalty.

Revered for a complexity embracing a “hundred dishes and hundreds of flavours”, Sichuan cuisine hinges upon the clever and careful use of local spices – an art of seasoning perfected over more than 3,000 years. There are 24 classic Sichuan flavour profiles, each imbued with the wisdom of the region’s Ba-Shu food culture and achieved through precise matching of ingredients. At its heart are two key ingredient trios: palate-numbing Sichuan peppercorns, hot and spicy red chilli, and pepper; and spring onion, ginger and garlic.

Challenging the notion that Sichuan food is solely about numbing spiciness, or mala, Sichuan Rouge presents a rich and complex array of flavours. The wide-ranging menu of appetisers, soups, classic hot dishes, authentic rice and noodle preparations and desserts reveals the region’s lesser-known authentic essences while showcasing the creative ingenuity and Chinese and Western sensibilities of its master chefs, who have sourced more than 40 spices and herbs from Sichuan and Chongqing.

Menu Highlights:

• Chilled Razor Clam with Sichuan Peppercorn and Mint (HK$178/2pcs)

• Sliced Beef and Ox Tripe in Chilli Sauce (HK$128)

• Deep-Fried Sliced Beef with Sichuan Peppercorn with Rock Salt (HK$168)

• Young Pigeon with Pepper (HK$98)

• Fresh South African Abalone with Chilli (HK$228)

• Hot and Sour Soup with Freshly Ground Pepper (HK$88 per person)

• Double Boiled Matsutake and Conch Soup with Conpoy (HK$168 per person)

• Double Boiled Fish Maw and Chicken Soup with Morels (HK$168 per person)

• Chilli Fried Smoked Eels Wrapped with Pork Intestines (HK$388)

• Duck Blood in Chilli Sauce (HK$338)

• Stir-Fried Coral Lobster Mapo Tofu (HK$338)

• Sautéed Prawn with Eggplant in Sweet and Chilli Kungpao Sauce (HK$288)

• Twice-Cooked Pork with Black Bean and Soybean Paste (HK$158)

• Sichuan Style Boiled Angus Beef (HK$288)

• Black Sugar Glutinous Rice Cake (HK$48/4pcs)

• Ice Jelly with Pomelo (HK$48).

“As a native of Sichuan, I am excited to bring the authentic flavours of my homeland to Hong Kong diners. At Sichuan Rouge, we celebrate the rich culinary heritage of the region, showcasing its wide array of intricate and layered tastes that go beyond just spiciness,” says Chef Hu Taiqing.

“Having spent almost six decades in Sichuan kitchens, I believe every dish on the Sichuan Rouge menu reflects the cuisine’s rich history. It is our honour to showcase traditional techniques while infusing creativity, inviting guests to experience the full spectrum of the region’s culinary treasures,” says Chef Kenny Chan Kai Tak.

To accentuate these diverse charms, Sichuan Rouge partners with Shanxi Xinghuacun Fenjiu Distillery for two perfect qingxiang (lightly aromatic) baijiu pairings with its standout dishes. QingHua Fenjiu 20 Years International Edition (HK$1,580) and QingHua Fenjiu 30 Years International Edition (HK$1,780), treasured for their rich floral, fruit and nut aromas, are aged in Qing Hua (Chinese porcelain) earthenware.

Sichuan Rouge is located at 27/F, Soundwill Plaza II, Midtown, 1-29 Tang Lung Street, Causeway Bay, Hong Kong, and opens from 12:00 noon to 3:00 p.m. and 5:30 p.m. to 2:00 a.m. on Monday to Saturday, and from 12:00 noon to 3:00 p.m. and 5:30 p.m. to 1:00 a.m. on Sunday and public holidays. A dedicated lunch menu will be launched in early August 2025.

For enquiries or reservations, please call (852) 9370-6345, WhatsApp (852) 7045-4963, or email reservations@sichuanrouge.com.

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