Wellcome Extends Nostalgia Shopping Concept with Reimagined Stores in Kennedy Town and Mong Kok Celebrating Hong Kong Ding-Ding and Dai Pai Dong Heritage

(8 June 2026, Hong Kong) Wellcome has been part of Hong Kong neighbourhoods since 1945 – and with its Everyday Value (係堅價) campaign locking in low prices on 500 daily essentials, it is taking that same community spirit in a new direction, bringing its nostalgia-themed retail concept to two more stores. The Victoria Road store in Kennedy Town gets the ding-ding treatment – Hong Kong’s beloved tram – with tram tracks on the floor, vintage green and yellow throughout, and a 1990s tram-stop installation inside. Over in Mong Kok, the Sim City store goes full dai pai dong, with corrugated tin, neon signs and milk-tea kettles to match.

Both follow the success of Wellcome’s first nostalgia-concept store at Prosperous Garden in Yau Ma Tei, which opened earlier this year. All three are built around the same idea: old Hong Kong, brought back to life – through immersive displays, plenty of photo-taking opportunities, exclusive souvenirs and brand collaborations that locals and visitors can enjoy together.

Wellcome Time Machine – First Stop: Victoria Road, Kennedy Town

The Victoria Road store’s tram theme taps into something most Hong Kong people carry with them. The ding-ding has always been more than just a way to get around – it is woven into the fabric of daily life, the way Wellcome itself has been for generations.

Holding a parent’s hand on the ride home after a supermarket run. Piling onto a packed tram with school friends, still finishing an ice cream. Small moments, but the kind that stay with you. The store brings all of that back. The tram-inspired vintage green and pastel yellow hues run throughout, with photo-worthy installations and nostalgic details at every turn. Tram tracks printed along the aisle floors invite shoppers to follow the route – trolley in hand – through the streets of old Hong Kong.

The nostalgia does not stop at the store doors. From 8 June to 11 July 2026, a specially themed Wellcome tram will travel along Hong Kong Island, inviting everyone to embark on a retro journey through the city. Decked out in vintage colours and classic Wellcome motifs, the tram becomes a moving time capsule – a chance for locals and visitors alike to step aboard, relive collective memories, and experience the spirit of old Hong Kong.

• The Victoria Road store frontage reimagined with a classic tram-era design

• Relive school tuck-shop days with soft drinks and snacks

• The in-store tram stop

• Tram tracks printed along the aisle floors guide shoppers and their trolleys on a trip down memory lane

• Millennium-era Yes! Card photo booth – a nostalgic nod to the celebrity idol culture of the ’80s and ’90s

• Product displays inspired by traditional cooked-food centres, showcasing the vibrant neighbourhoods of old

• A range of best-selling Hong Kong-made treats and souvenirs now available in store

• Wellcome Lightbox Sign Magnet (Victoria Road store exclusive, valued at HK$68). Redeem for HK$28 with any spend of HK$100 or above

• The mobile ice-cream cart makes a surprise return – serving classic flavours and the fun of sharing one between friends

• Garden brings its school-days favourites to the store: Life Bread in its blue-and-white chequered pack, Chocolate Flavoured Cream Buns, Chiffon Cake and Swiss Roll

• The Sunshine retro vending machine – the Sunshine Lemon Tea jingle was the soundtrack to young love for a whole generation

• An installation wall of stacked Coca-Cola glass-bottle crates and eye-catching neon signage – the perfect backdrop for retro-style photos

Wellcome Time Machine – Second Stop: Sim City, Mong Kok

The Sim City store sits at the heart of one of Hong Kong’s most vibrant districts – and it feels like it. The store replicates the street-dining energy of open-air dai pai dong food stalls indoors, with a nod to that uniquely Hong Kong institution, the cha chaan teng – the milk-tea café where East meets West on every menu.

Spread across two floors, the store greets customers with vintage red and yellow Wellcome signage at the entrance, while the staircase walls are lined with photographs of Nathan Road after dark in the ’80s and ’90s – neon lights, roast meat shops, cha chaan tengs and all.

Photo spots and nostalgic installations add to the immersive experience, transporting shoppers back to the bustling nightlife and golden-era charm of old Kowloon. But the centrepiece is the Wellcome Dai Pai Dong – instantly familiar to anyone who remembers the food stalls that once lined the district’s back streets. Kerosene stoves, oil lamps and Hong Kong-style milk-tea kettles recreate the atmosphere with real attention to detail. There’s also a retro ping-pong spring-pull machine, once a staple of local arcades – play for free with any purchase.

• Step back in time on the staircase, lined with photographs of Nathan Road after dark in the ’80s and ’90s – roast meat shops, cha chaan tengs and old-style bakeries

• Delivering Everyday Value and Vibrant Shopping – classic postboxes and the ‘堅旺場’ (gin wong cheung, meaning always buzzing in Cantonese) mosaic staircase blend heritage charm with vibrant energy

• Basement walls decorated with Goldfish Street (Tung Choi Street) photographs, reflecting the spirit of old Mong Kok

• Happy faces at the funhouse mirror – a playful photo spot with an old Hong Kong twist

• The retro ping-pong spring-pull machine – play this ’90s arcade game for free with any purchase

• Neon lights, corrugated tin and latticed metal shutters at the Wellcome Dai Pai Dong – capturing the neighbourly warmth of Hong Kong’s golden age

• The dai pai dong storage area – kerosene stoves, milk-tea kettles and Everyday Value crates, straight out of old Hong Kong

• The Blue Girl Dai Pai Dong zone – mock draft taps and neon signs reading ‘Yam Sing’ and ‘15-20’ in tribute to the popular drinking game

• Wellcome Phone Magnetic Accessory (Sim City store exclusive, valued at HK$68). Redeem for HK$28 with any spend of HK$100 or above

• Hong Kong-themed fridge magnets and keychains

• Product category signs along the aisles come in the style of Hong Kong minibus route boards

• Taste new arrivals, from Hong Kong‑made favourites like Toasty Mini Toast in barbecue and garlic flavour (HK$50 for 2), Koon Wah Hot Pork Jerky (HK$99), and Bewater Popcorn in peanut butter, caramel and beef noodle flavours (HK$55), to Egg n Roll Original Handmade Honeycomb Egg Rolls (HK$110 for 2, 12 pcs) – baked without a drop of water for a rich, aromatic egg flavour. Also discover LUSOCASA Lisbon Blossom Cookies (coffee flavour) from Macau (HK$110.50 for 2)

• A trolley of nostalgic snacks evoking childhood memories – White Rabbit Creamy Candy (HK$19.9), Brown Sugar Soft Flour Cake (HK$30.9), Wah Yuen Honey Flavour Pork Jerky (HK$25 for 2, 8 pcs), Wah Yuen Curry Sliced Beef (HK$44.5 for 2), Koon Wah Traditional Aeroplane Olives (HK$17.5), Koon Wah Dragon Beard Candy (HK$18) and Koon Wah Shrimp Roe Roll (HK$35.5)

Wellcome’s Nostalgia Concept Store Locations:

Prosperous Garden Branch

Address: G/F, Unit 1-11, Block 5, Prosperous Garden, 3 Public Square Street, Yau Ma Tei, Kowloon, Hong Kong

Opening Hours: 8:00 a.m. to 10:00 p.m.

Victoria Road Branch

Address: Shop 3-7, Block 2, Centenary Mansion, 1 Victoria Road, Kennedy Town, Hong Kong

Opening Hours:8:00 a.m. to 10:00 p.m.

Sim City Branch

Address: G/F, Chung Kiu Commercial Building, Sim City, 47-51 San Tung Street, Mong Kok, Kowloon, Hong Kong

Opening Hours:8:30 a.m. to 11:00 p.m.

For more information, visit www.wellcome.com.hk.

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Instagram – www.instagram.com/hkwellcome/

YouTube – www.youtube.com/user/Wellcomesupermarket/ 

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