Leading One-stop Beauty Gym BMF Ushers in the New Year with Rejuvenating Treatments and a New Ambassador Embodying Health-Aware Beauty Ethos

(9 January 2024, Hong Kong) – BMF (Bella Marie France) steps into 2024 with elegance, introducing a new ambassador to showcase its extensive range of highly effective body treatments. Exciting offers and exquisite skincare gift sets also empower beauty aficionados to fulfill their New Year’s resolutions and radiate beauty during the forthcoming Lunar New Year and Valentine’s Day festivities.

To further solidify its position as ‘The Aesthetics People’, BMF announces the appointment of social media sensation Spoon Chan (@khengchan_) as the regional ambassador for its body-conscious and slimming regimens. This strategic collaboration aims to showcase the brand’s commitment to helping individuals achieve their desired physique.

Newcomers are also invited to indulge in an irresistible offer in the Year of Dragon. Those who spend HK$6,000 on a single transaction before 29 February 2024 can enjoy a complimentary treatment valued from HK$1,050 to HK$2,100 – such as the Deep Cleansing Facial, or one of the Fotona laser skin-resurfacing favourites of Oral Deep Tightening, Smooth Eye or Sexy Lip-lase. Alternatively, they can select from BMF’s impressive and varied assortment of therapies catering to individual needs – including the HA Oxygenated Facial, 750 Pico Laser, PowerShape Fat Reduction or Womb-warming Therapy.

PowerShape and Body Massage – Stress-Free Treatments for a Toned and Radiant Appearance

Spoon Chan (@khengchan_), a Jakarta-born beauty and fashion influencer with a Hong Kong upbringing, has partnered with Jessica Hsuan to embody BMF’s positive and radiant image. Known for her vibrant and active persona, Spoon is the perfect fit as the regional ambassador for BMF's slimming program – aligning seamlessly with her personal interests and lifestyle. As a youthful Indonesian-Chinese social media star, she comes from a foodie family and exemplifies a balanced and healthy approach to body shape, weight loss, and enjoying life’s indulgences.

To celebrate Spoon’s appointment, one of the brand’s most popular body treatments – PowerShape – is now available to first-time customers at a special price of HK$1,250 (original price HK$2,000). By utilising powerful electromagnetic stimulation while lying down, PowerShape contracts muscles at a rate equivalent to 30 minutes of gym exercise. Visible results can be observed after just one session, as muscles tone, fat cells break down, and subcutaneous fat reduces in desired areas of the body. It also proves to be effective in increasing muscle mass and alleviating muscle pain.

Alternatively, a 60-minute Body Massage (now HK$500, original price HK$680) is the perfect tonic to relieve aching muscles and de-stress ahead of the Lunar New Year holiday.

His and Her Gifts – All Set for Radiant Skin on Valentine’s Day

Valentine’s Day pampering begins with his and hers BMF gift sets that encourage luminous, healthy skin. Available until 29 February 2024 at the discounted price of HK$1,480 (original price HK$2,350), Gift Him Your Love is a trio of prime products to clear, brighten and protect the complexion. Targeting acne-prone skin, the gentle, non-drying Triple Action Cleanser (150ml) is enriched with glycolic acid and salicyclic acid to slough off dead skin cells and unclog pores, and plant extracts to eradicate acne-causing bacteria, control sebum production and soothe inflammation. The velvety, nourishing Restorative HA Cream (30ml) contains hyaluronic acid, organic silicon and ceramides complex to lock in skin moisture for a dewy glow. Also ideal to banish and repair break outs, the botanicals within Sebo Control Ampoule (5 x 4ml) exfoliate and reduce excess oil while detoxifying and hydrating.

Originally priced at HK$2,400, the Show Her You Care gift set is discounted to HK$1,480 during the promotional period and offers a dynamic duo of age-defence formulas. Intense Age-Defying Serum (15ml) blends collagen, elastin and hyaluronic acid to smoothen skin tone and reduce tiny lines, while natural herbs and botanicals within the rich, fast-absorbing Intense Age-Defying Cream (15g) protect against environmental and age damage. Beautifully presented together, this is the gift for a softer, more radiant and youthful appearance.

Laser Therapies and Other Signatures – Targeted Treatments at Trial Prices

To wind down from the Christmas festivities and build up a positive self-image ahead of Lunar New Year and the season of romance, BMF invites first-time customers to try a slew of in-centre therapies at attractive prices.

The innovative skin-resurfacing technology of the Fotona 4D Laser empowers 10 targeted treatments which are available at trial prices of HK$800 upwards (originally costing up to HK$3,000). Using ultrasound energy to stimulate collagen and elastin regeneration via a multi-laser approach, these gentle yet highly effective non-invasive alternatives to facelifts include Oral Deep Tightening to firm the mucous membrane lining of the mouth as well as cheeks and lips; Facial Contour Lift that focuses on the dermis and subcutaneous layers of the skin; Smooth Eye targeting the upper eyelid, periocular area and dark circles; bespoke Skin Resurfacing using the customisable Er:YAG laser; Wrinkle Reduction on the face, neck and hands; and Neck Rejuvenation including tightening under the chin and around the jaw.

Scars Mark Reduction treatment features Fotona’s pioneering dual-wavelength scar-revision therapy, while Snoring uses the patient-friendly NightLase therapy to increase sleep quality. Sexy Lip-lase works towards perfect full lips without injectable fillers, and Bust Tightening restores youthfulness in the chest area.

The powerful serum infusion of Medical Repair Treatment – Express (HK$1,080) is an ideal complement to high-energy facial therapies, imparting natural, active ingredients to maintain the skin’s improved condition and healing momentum. Ingredients include rejuvenating cellynkage, purifying sweet almond oil, UV-damage neutralising squalene and youth-restoring vitamins B3 and E.

Another recommendation is Deep Cleansing Facial (HK$700, original price HK$1,050), which brings immediate comfort to dehydrated skin. This 60-minute session spans cleansing, exfoliation, extraction, eyebrow shaping and rejuvenating ampoule treatment.

“New Year’s resolutions to be our best selves often centre on the wish for an improved appearance or body image that instils extra confidence. With this in mind, we offer a raft of exciting new and proven treatments to meet clients’ needs in healthy and non-invasive ways,” says Amy Quek, CEO of BMF.

“We are also delighted to welcome a second radiant ambassador to the BMF family. Spoon Chan embodies the ethos of our body-shaping and slimming programmes, speaking to the new generation for whom the natural path to aesthetics and good health, and a balanced, wholesome, responsible life are so important.”

For more information, please visit www.bmf.com.hk/en/, or WhatsApp (852) 9706-1528, call (852) 2248-6367 or email info@bmf.com.hk.

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