Wellcome Debuts Nostalgia Concept Store in Yau Ma Tei A New Must-Visit Destination Celebrating Hong Kong’s Retail Heritage
- 5 days ago
- 3 min read
(4 February 2026, Hong Kong) – Wellcome, the city’s largest homegrown supermarket chain, has grown alongside generations of Hong Kong families since 1945. Its Prosperous Garden branch, opposite the Old Yau Ma Tei Police Station – a Grade II historic building on bustling Canton Road – has been refreshed as a nostalgia concept store celebrating Hong Kong’s cultural heritage and shared memories.
Created for locals and tourists alike, the store invites the community to step back into the charm of the 1950s through the 1970s. More than just a place to shop, it offers a truly unique experience, combining a retro-themed atmosphere and photo spots with curated local selections and souvenirs that are rarely found elsewhere.
From Photo Corners to Heritage Exhibits – A Journey Through Hong Kong’s Golden Days
From Photo Corners to Heritage Exhibits – A Journey Through Hong Kong’s Golden Days
The experience begins at the storefront, which glows with LED signage inspired by the iconic neon lights of old Hong Kong, set against walls of nostalgic mirrored tiles. Past the classic silver‑and‑green turnstile, shoppers step into a ‘time tunnel’ filled with retro details – red plastic lamps, a retro TV selfie spot, an old-style telephone display, vintage grocery scenes and traditional street signs - reconnecting the community and visitors with memories of Hong Kong’s past.
Take Home Exclusive Heritage Mementos, Celebrating Hong Kong’s Retail Story
Shoppers can also take home a tangible piece of history with a limited-edition Wellcome Retro Eco Bag – a durable keepsake inspired by the classic red-and-yellow Wellcome carrier bag that was a household staple across Hong Kong for decades. Redeem it for HK$28 (valued at HK$68) with any single purchase of HK$100 or more.
The rewards continue throughout February:
SMEG Limited Edition: From 6 to 19 February 2026, customers can redeem a mini red SMEG Lifebox container (500ml, valued at HK$299) for HK$88 with any purchase of HK$100 or more.
Wellcome x G.O.D. Collaboration: To add a festive touch for Lunar New Year, Wellcome has teamed up with iconic local brand Goods of Desire (G.O.D.) to launch an exclusive, limited-edition ‘Lucky Set’, priced at HK$68.
Exclusive Brand Promotions at Prosperous Garden Store – Bringing Back Familiar Favourites
To mark the launch of the refreshed tourist zone, Wellcome has teamed up with Hong Kong’s best-loved brands to roll out store-exclusive, limited-time offers inspired by childhood favourites and home-cooked flavours.
Lee Kum Kee Exclusive Capsule Machine: From now until 31 March 2026, spend HK$80 or more on Lee Kum Kee products for a spin at the in-store capsule machine. Each capsule contains a surprise miniature magnet featuring one of the brand’s signature products.
Vitasoy Glass Bottle Warm Edition (Limited Time Only): Sip warm Vitasoy from a glass bottle and snap a photo at the Vitasoy Warm Heart Photo Wall. In addition, spend HK$36 or more on ambient Vitasoy products until 31 March 2026 to receive a reusable branded bag.
Classic Coca-Cola in Glass Bottles: Relive the taste of childhood with glass-bottled Coke (HK$10/250ml) or Coke Zero (HK$10/250ml) – available from the vintage-style fridge in store.
Colgate ‘Hong Kong Sentiments’ Surprise: Until 2 April 2026, purchase a Colgate Hong Kong Signature Toothbrush (HK$24.8/two‑pack) or spend HK$68 on Colgate products to receive a blind box containing a local landmark collectible. Spend HK$128 online on selected items to receive a special Colgate Truck or Shopping Cart blind box.
A Taste of Hong Kong: Must-Buy Souvenirs
The souvenir zone brings together iconic gifts and classic treats that celebrate Hong Kong’s heritage.
Alongside Wellcome-exclusive Meadows potato chips and nuts, shoppers will find classic Hong Kong treats including YuHin Dragon’s Beard Candy (HK$19/24g), Wah Yuen Ding Ding Candy (HK$19/two‑pack, 50g each), local craft beer Young Master Salted Lime (HK$30/330ml), and Lee Kum Kee XO Sauce (HK$115/220g) – bringing Hong Kong flavours together in one place.
All promotions are exclusive to this store and available in limited quantities while stocks last.
Wellcome’s first Hong Kong nostalgia concept store is located at G/F, Unit 1–11, Block 5, Prosperous Garden, 3 Public Square Street, Yau Ma Tei, Kowloon, Hong Kong (Yau Ma Tei MTR Exit C).
Opening Hours :
Open daily from 8:00 am to 10:00 pm.
For more information, visit www.wellcome.com.hk.
Follow Wellcome on:
Facebook – www.facebook.com/wellcome.supermarket/
Instagram – www.instagram.com/hkwellcome/
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